DKBMedia was founded on the principles and strategies learned after navigating the complicated and ever-evolving landscape of Google Ads as a small business owner over 12 years ago. Starting out with a small budget and a dream, I quickly grew a small e-commerce company from a newborn business to etching out over 10,000 orders and millions of dollars in sales in the first years of operation.
After hiring an ad agency for $xx,xxx per month to help out and unfortunately losing nearly all of our website rankings and ad performance, I quickly realized how important a well-managed google ads campaign is to inbound marketing efforts. Fast forward 12 years — I now help businesses advertise profitably on google & bing ads!
Our strong systems based approach of core processes, and breadth of experience makes us uniquely qualified to help small-medium sized businesses develop an effective inbound strategy using online ads. Our tier #1 priority as your ad agency is to grow your account spend and profitability linearly by having aligned goals and transparent marketing KPI’s (Key Performance Indicators). This is why we have a no-term contract with month-to-month exits. If you aren’t happy with our performance, you simply fire us.
Some of our process (we can’t give away all of the secrets) involves helping your business identify the KPI’s that are most important. We like use the bottom-line metrics that help calculate Customer Lifetime Value by using three important metrics:
- Average order/sale value.
- Average conversion Rate
- Average re-order frequency
All of these metrics combined will help us effectively calculate your customer lifetime value (CLV). With this number, we’ll have the best transparency into advertising profitably in google ads by identifying the most valuable customers to your business, and bringing them to buy, call-in, or chat in droves at profitable acquisition costs. Our goal is to bring the best (most profitable) clients at the lowest costs, but it’s important to know where the profit threshold ceiling is to maximize our business relationship. With our many years of google ads experience, our number 1 priority is still to maximize your bottom line above all else.
We also offer B2B and B2C marketing automation deployment and consulting with world-class software such as Pardot, Hubspot, and Marketo. Whether you need to automate the outreach of your sales team, or create a conversion-focused email marketing funnel with trigger-based automation, we can help.
To find out how we can help your company advertise in google ads, please fill out the form below. If your business needs consulting services involving Pardot, Marketo, or Hubspot, please fill out the form here: Marketing Operations Consulting
