Some of the professionals best suited to reap financial benefit from Google Ads are lawyers. Typically, the prospective client does a little bit of research on their particular legal need, and visits your website with the goal of finding a solution to their need. Maybe they’re researching an obscure tax law regarding estate transfer taxes and are in the final decision stages before seeking counsel. That’s where DKBmedia can help you effectively and profitably advertise to these prospects on google ads. We understand the complex journey some clients take while choosing an estate planner and usually are sophisticated themselves. These individuals are looking for an attorney that knows what they’re doing regarding the law, and that’s you. What your firm needs is an effective google ads manager who understands how to bring in leads profitably that are relevant to your business by leading them to your website and driving form submits, call-ins, and live questions.

While estate lawyers typically don’t overtly advertise their estate planning service prices, we find these clients bring in large single-transaction values and are actively searching google as we speak.

Strategy Execution

Our strategy to help is clear and transparent. Together, we will develop:

• An inbound lead generation framework based on what your company can afford to pay up-to per lead, while remaining profitable. Our goal is to get you the most cost effective leads possible, but we have to know where the ceiling threshold of profitability is to do the best job possible.
• From there we will estimate an average conversion rate and develop an aggressive bidding strategy within your budget for your target market and demographic. Generally there is a small ramp up period of up to 90 days while we secure high quality scores in google ads (giving you the cheapest possible prices in google ads auctions).
• After that, we will programmatically through pre-defined triggers, adjust bids & keywords as needed to capture the most profitable clients.

In conjunction with our ads management services, we also offer website conversion rate optimization services to maximize your effectiveness per lead and close as many clients as possible. This may be as simple as cleaning up your messaging and imagery, or a complete rebuild if your website speed and other factors such as tracking accuracy aren’t up to snuff for effective google ads advertising.

As a month-to-month no-term contract agency, our tier #1 priority is to ensure your profitability. As such, your website will be considered your marquee marketing asset.

Submit for a free consultation below and find out how we can help your estate planning law firm advertise successfully on google ads.